Amara is a seed-stage venture fund investing in the underdogs of the world to 

Build exciting products that

Grow exponentially and

Create Wealth

Portfolio

India

 

CricHeroes

Cricheroes is the world’s largest network of cricketers with more than 6 million users. Born out of a persistent problem faced by the founder- that of keeping scores of their weekend matches, Cricheroes was founded in 2016. At the heart of it is a scoring mechanism that enables live ball to ball scoring of a cricket match. Built on that enormous data, the platform gives international level data analytics and provides its users a chance to improve their game. 

Built around this is a suite of network applications that involve live streaming of matches, fantasy app for local matches, academy app for cricket academies, marketplace and much more.

 

Oureye.ai

Oureye adds intelligence to CCTV live data and enables quality management in real time. 

It provides day to day insights and dashboard to managers to monitor important metrics. 

Founded by a young and vibrant team, Oureye is presently focused on the food industry to better their quality management.

 

Opoyi

Opoyi is a media platform that gives consumers access to unlimited trusted content, personalized and in their language of choice

Opoyi also offers creators the opportunity to supercharge conversation and build unlimited audiences by removing the constraints of language. It works with its communities and creators to create high-quality content at a magnitude that has not been seen before and it consistently breaks the industry record of user engagement.

Vastra

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

 

Mindpeers

Mindpeers, a mental health and self-care platform that provides measurable and scalable outcomes, is the need of the hour in a country like India that faces a mental health epidemic. 

With a B2B focus, Mindpeers works with multiple corporates leveraging its technology to provide personalized recommendations for better productivity and quality of life.

 

Mailmodo

Mailmodo helps you send actionable emails that amplify conversions. It offers an interactive and seamless experience to the user within the email itself enabling faster and multiple transactions within the email itself. 

With a host of features for the marketeer, Mailmodo is an enterprise SaaS of the future.

Fixcraft

Fixcraft is a fully-owned chain of body repair workshops for cars and passenger vehicles. 

With an amalgamation of technology to provide better services in the real world, Fixcraft is poised to give a facelift to the unorganized and run-down industry of local garages.

 

Freshqo

Freshqo is an agritech-startup that focuses on the quality of produce and supply chain management. 

With its proprietary technology and company-owned stores, Freshqo reduces the wastage to a fourth of the industry standard. 

With agritech in India seeing unprecedented growth and tech adoption, Freshqo is poised to capture the FnV market

 

Saarthi Pedagogy

Saarthi Pedagogy aims at bridging a gap between all the key stakeholders involved in achieving the learning outcomes with the use of school automation technology and state-of-the-art pedagogy and thereby eliminating rote learning

USA

Atoms

Atoms with the simple desire to build the best shoe. The result of their journey is not only Atoms Model 000 shoe, but an amazing community of people we’ve met along the way

For Atoms, making a shoe that the customers are excited to wear every day is all that matters.

Fernish

Fernish is a monthly subscription service for your home that lets you easily get the furniture (and decor!) you need, for the amount of time you need it. You can subscribe to individual pieces such as beds or sofas, or get an entire dining room or bedroom set-up, all for a low monthly price that works for you.

Bark Social

Bark Social is a dog bar which is clean, monitored, and gated dog park that serves coffee and breakfast items in the morning and beer, wine, and other alcoholic and non-alcoholic beverages and lunch items in the afternoon and evening.

Bark Social celebrates the playful bond between people and dogs by combining a curated social experience with design-forward products.

 

Ferveret

Ferveret develops liquid cooling technology for data centers inspired by nuclear power plant cooling.

Fervert technology uses a cooling process called subcooled nucleate boiling. This is the cooling process used in nuclear reactors, by which their tank design is inspired.

 

Our Thesis

We invest in people who have great ideas or an MVP or a basic stream of revenue with cheque sizes upto $50,000. 

We are firm believers in keeping it simple and fun.

If you wish to apply just click on the link here. It’s that simple.

No lingo. No jargon. Otherwise, yawns guaranteed.

Team

 
The Meticulous Underdog

The Meticulous Underdog

Minal

An unnoticeable, quiet girl in school, she carried a world within herself. From Economics to Design to Education, to angel investments in tech she has worn many hats and has earned each one of them with sweat and perseverance.

She roots for those who have a fast learning curve and a disdain for status-quo because she is one such entrepreneur. 

A good conversation, a book worth rereading, and problems worth solving make her sparkle with joy.



The Gritty Underdog

The Gritty Underdog

Samarth

A last-bencher in the classroom but first-bencher in solving problems, Samarth is all grit and determination.  

Whether it is about self-educating himself in all things tech or shedding more than half of his body size,  he knows the power of persistence and the road to success that is paved with failure. 

A lover of cars, cricket, tech and now (audio) books, he knows that with right tools and determination, the sky also is not the limit. 


The Pragmatic Underdog

The Pragmatic Underdog

Vivek

An extrovert, people person who loves making friends wherever he goes. From wishing to play for the Indian cricket team to learning Porter’s management theories at a business school,  he has gone through a full transition.

Pragmatic in approach but bullishly optimistic about future, Vivek firmly believes that “people” are the most important asset of any company.

Leaders like Bill Gates, Ratan Tata and MS Dhoni are his inspiration.


Abhishek - Advisor

Abhishek is an ex co-founder of Digicorp and founder of CricHeroes. CricHeroes is an India-first Mobile-first platform organizing the vast sector of local Cricket. It bridges the gap between passionate amateur cricketers and international cricketers with the help of technology.

In his free time you will probably find Abhishek either outdoors playing cricket, watching a good movie; or indoors reading books, playing with his lovely daughter and son.